What we do
Free AI tools for every animal advocate and custom builds when you need more.
AI tools
Practical AI already built, free for every animal advocate and organization.
- No usage tiers or fees
- Tools for research and campaign planning
- Short application
AI audit
Not sure where AI fits? We'll review how your organization works and map where AI tools can be most effective for you.
- An audit survey for your team to identify opportunities
- Followed by a report of where AI can help, ranked by impact
- A call with our team to identify the most impactful suggestions
Custom AI
Need something the free tools don't do? We'll build a tool or feature around how your team works.
- One tool or feature, customized with your goals
- Priced on a sliding scale to fit your budget
- Handover and training for your team
From first research to final launch, we'll build it with you
Every custom project goes through core phases, so you always know what happens next.
Discovery
We learn how your team works, agree on the problem worth solving, and how we'll solve it.
Build
We build the first prototype within 2 weeks to validate the approach.
Feedback
We build incrementally, implement your feedback, and show you working versions as we go.
Support
We offer hosting or full handoff for in-house maintenance post-build.
What we've built

Animal Charity Evaluators Research Database
A searchable collection of research for the farmed and wild animal advocacy movement. It compiles research into a searchable database, organized around ACE's categorization; an automated workflow shortlists and categorizes new research daily for researchers to review and add to the curated database.

MII Sourcing Hub
A sourcing hub for the Material Innovation Initiative that connects brands with material companies making sustainable alternatives to traditional materials, from bio-based textiles to recycled composites.

The Protein Resource
A guide that grades protein sources on the full package: nutrient density, trade-offs, and research-linked health outcomes, so readers can compare proteins at a glance.
Example projects
Ideas to get you thinking about what's possible.
Corporate outreach
Menu analyzer
Reads the menus of the restaurants or institutions you target and tracks how their plant-based offerings change.
Communications
Media monitoring
Continuously tracks news related to your mission and work, then categorizes the relevant stories so you can keep an overview of the media landscape, or create strategies for response.
Research
Research scout
Continuously searches scientific publications around a question or topic, returns the most relevant studies, and adds categorization and metadata so you can follow up on the research or with the researchers.
Evaluation
Impact dashboard
Pulls your program numbers into one live view, so you can see what's working at a glance.
Operations
CRM automations
Connect your disconnected tools, automate manual transfer of data, or surface data from different sources in one dashboard so you can stay informed on the impact you have.